Purple Innovation Inc
$ 0.61
1.04%
10 Apr - close price
- Market Cap 65,691,000 USD
- Current Price $ 0.61
- High / Low $ 0.64 / 0.60
- Stock P/E N/A
- Book Value -0.27
- EPS -0.48
- Next Earning Report 2026-05-05
- Dividend Per Share N/A
- Dividend Yield 0 %
- Next Dividend Date -
- ROA -0.06 %
- ROE -102.71 %
- 52 Week High 1.26
- 52 Week Low 0.56
About
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company is headquartered in Lehi, Utah.
Analyst Target Price
$2.45
Quarterly Earnings
| Dec 2025 | Sep 2025 | Jun 2025 | Mar 2025 | Dec 2024 | Sep 2024 | Jun 2024 | Mar 2024 | Dec 2023 | Sep 2023 | Jun 2023 | Mar 2023 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reported Date | 2026-03-12 | 2025-11-04 | 2025-07-30 | 2025-05-05 | 2025-03-10 | 2024-11-04 | 2024-08-05 | 2024-05-07 | 2024-03-12 | 2023-11-09 | 2023-08-09 | 2023-05-10 |
| Reported EPS | -0.02 | -0.08 | -0.16 | -0.11 | -0.07 | -0.08 | -0.13 | -0.19 | -0.15 | -0.18 | -0.2 | -0.12 |
| Estimated EPS | -0.0364 | -0.09 | -0.11 | -0.16 | -0.0814 | -0.1 | -0.12 | -0.16 | -0.18 | -0.02 | -0.11 | -0.13 |
| Surprise | 0.0164 | 0.01 | -0.05 | 0.05 | 0.0114 | 0.02 | -0.01 | -0.03 | 0.03 | -0.16 | -0.09 | 0.01 |
| Surprise Percentage | 45.0549% | 11.1111% | -45.4545% | 31.25% | 14.0049% | 20% | -8.3333% | -18.75% | 16.6667% | -800% | -81.8182% | 7.6923% |
Next Quarterly Earnings
| Mar 2026 | |
|---|---|
| Reported Date | 2026-05-05 |
| Fiscal Date Ending | 2026-03-31 |
| Estimated EPS | -0.13 |
| Currency | USD |
Previous Dividend Records
| Jan 1970 | |
|---|---|
| Payment Date | None |
| Amount | $0.001 |
Next Dividend Records
| Dividend per share (year): | - |
| Dividend Yield | - |
| Next Dividend Date | - |
| Ex-Dividend Date | - |
Recent News: PRPL
2026-04-02 19:40:35
Purple Innovation, Inc.'s Chief Operating Officer, Eric Scott Haynor, exercised 21,101 restricted stock units (RSUs), converting them into Class A Common Stock. Following this transaction, Haynor directly holds 260,804.55 shares of Class A Common Stock. The RSUs vest in three annual installments, representing a contingent right to receive one share of Class A Common Stock per unit.
2026-04-02 19:40:35
Purple Innovation's CEO, Robert DeMartini, exercised 80,386 Restricted Stock Units (RSUs), leading to the conversion of these units into Class A Common Stock. To cover tax obligations, 23,192 shares were withheld at a price of $0.6612 per share, which was a non-market, tax-withholding disposition. After these transactions, DeMartini directly holds 976,928 shares of Class A Common Stock.
2026-04-02 19:40:35
Purple Innovation's CFO, Todd E. Vogensen, exercised 24,116 Restricted Stock Units (RSUs) which converted into Class A Common Stock. Following a tax-withholding disposition of 7,079 shares, Vogensen now directly holds 95,432 shares of Class A Common Stock. The RSUs vest in three annual installments through March 31, 2027.
2026-04-02 19:40:35
Purple Innovation's Chief Innovation Officer, Jeffrey Layne Hutchings, exercised 16,881 Restricted Stock Units (RSUs) on March 31, 2026, acquiring the same number of Class A Common shares at $0.00 per share. Following this transaction, Hutchings directly holds 96,947 Class A Common shares. The RSUs vest in three annual installments, with the final balance vesting on March 31, 2027.
2026-04-02 19:40:35
Purple Innovation's Chief of Owned Retail, Jeffery Scott Kerby, converted 13,585 Restricted Stock Units (RSUs) into Class A Common Stock. To cover tax liabilities, 3,920 shares were withheld at $0.6612 per share. Following these transactions, Kerby directly holds 76,643 Class A shares, with remaining RSUs vesting through March 31, 2027.
2026-04-02 19:40:35
Ulrich George Turner, the principal accounting officer at Purple Innovation, Inc. (PRPL), converted 6,576 Restricted Stock Units (RSUs) into an equal number of Class A Common Stock shares on March 31, 2026, at an exercise price of $0.00 per share. Following this transaction, Turner directly holds 41,007 shares of Class A Common Stock. The RSUs vest in three stages, with the reported conversion reflecting the second vesting installment.

